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Domains

What We Believe and Why We Believe It

  1. 1.      We believe wholeheartedly that the right domain name can positively affect your bottom line. Conversely, the wrong domain name can do the opposite.

What are some defining characteristics of the “right” domain name?

  1. It is generic. In a case study published by Root Orange, it was found that the generic domain name “DivorceLawyers.com” outperformed its non-generic counterpart “VladimirLaw.com” by delivering a higher click-through rate (CTR) and lower cost-per-click (CPC). In fact, the generic domain name produced 298% more clicks across all keywords than the non-generic name.

 

As reported by the Domain Developers Fund, generic domain names such as Toys.com and sex.com were sold for 5.5 million USD and 14 million USD, respectively.

 

  1. Length – in this case, the shorter the better. The reason behind this is simple: shorter domain names are easy to type and easy to remember. Two-character and one-keyword domains are exceptionally valuable. On the other hand, as a domain name increases in character and keyword length, it decreases in value.

 

  1. 2.      We believe that domain names are prized commodities.

To put it bluntly, there is only one Toys.com and there will never be another one. A premium domain is a prized commodity as it will remain a premium domain name forever. Therefore, domain names are rightly referred for as the “real estate of the web.”

What’s more, with the barrier of entry to the web being as open as it is, the fight for traffic is becoming increasingly difficult. Thus, acquiring a premium domain name is the first step any business can take to ensure competitive advantage.

The DDF emphasizes the latter point with the following examples:

-          Bank of America bought loans.com

-          CNN owns money.com

-          Barnes & Noble acquired books.com

-          Nestle owns meals.com

 

  1. 3.       We believe this is the best time for domains!

A common misconception is that all great domain names are already spoken for. This is not the case. The DDF contends: “Would you not buy a property because 500 years ago it was almost free?” As time moves on and the internet becomes commonplace, the market for premium domain names will continue to escalate.

 

Revenue Partners, LLC: Make Sense of Opportunity.